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Externe Berater zur Abfrage der Kundenzufriedenheit braucht kein Mensch!?

von DataLab_Blog | 10. Januar, 2019 | Blogbeiträge, Kundenbindung | 0 Kommentare

Diese Aussage trifft Ihre Einstellung? Bei Versicherungen, im Handel und insbesondere im Bereich FMCG stehen Sie kontinuierlich vor der Herausforderung, die Kundenzufriedenheit abzufragen und daraus resultierende Ergebnisse optimal zu verwerten. Ganz gleich, warum Sie...

Part two: Walmart´s commitment to retaining its spot as the world´s top retailer

von Cecilia Floridi | 9. August, 2018 | Blogbeiträge | 0 Kommentare

Part II – How Walmart is leveraging the power of digital innovation to optimise its infrastructure and better serve its customers Source: https://corporate.walmart.com/photos/pickup-towers-and-lockers Walmart is a global retailer with 2.3 million employees (with 1.5...

A two-part series on Walmart´s commitment to retaining its spot as the world´s top retailer

von Cecilia Floridi | 7. August, 2018 | Blogbeiträge | 0 Kommentare

Part I – Walmart´s recent drive for customer centricity Source: Walmart.com We noted with interest this month that Walmart seems to be taking customer centricity very seriously indeed. According to Fortune, the US retail giant´s first Chief Customer Officer, Janey...

How brand manufacturers can win with their own digitalisation strategies based on customer data

von Cecilia Floridi | 26. Juli, 2018 | Big Data, Blogbeiträge | 0 Kommentare

A recent Lebensmittelzeitung article has highlighted the trend for consumer brands to sell their products via their own digital platforms. The results from a Institut für Handelsforschung (IFH) study mentioned in the article, state however that these brands remain...

How FMCG companies can harness the power of Big Data to drive growth in challenging times

von Cecilia Floridi | 13. Februar, 2018 | Expertenwissen | 0 Kommentare

Most FMCG companies are not lacking in data from a variety of sources. What they do lack is the ability to create actionable insights from this data to create real economic value. Supermarket retailers are increasingly accessing sophisticated methods to analyze their...
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