by Cecilia Floridi | 9. August, 2018 | Blogbeiträge |
Part II – How Walmart is leveraging the power of digital innovation to optimise its infrastructure and better serve its customers Source: https://corporate.walmart.com/photos/pickup-towers-and-lockers Walmart is a global retailer with 2.3 million employees (with 1.5...
by Cecilia Floridi | 7. August, 2018 | Blogbeiträge |
Part I – Walmart´s recent drive for customer centricity Source: Walmart.com We noted with interest this month that Walmart seems to be taking customer centricity very seriously indeed. According to Fortune, the US retail giant´s first Chief Customer Officer, Janey...
by Cecilia Floridi | 26. July, 2018 | Blogbeiträge |
A recent Lebensmittelzeitung article has highlighted the trend for consumer brands to sell their products via their own digital platforms. The results from a Institut für Handelsforschung (IFH) study mentioned in the article, state however that these brands remain...
by Cecilia Floridi | 13. February, 2018 | Expertenwissen |
Most FMCG companies are not lacking in data from a variety of sources. What they do lack is the ability to create actionable insights from this data to create real economic value. Supermarket retailers are increasingly accessing sophisticated methods to analyze their...
by Cecilia Floridi | 23. January, 2018 | Expertenwissen |
“Entweder ist es die aufregendste Zeit CEO eines Getränke- und Lebensmittelherstellers zu sein – oder die beängstigendste.“ Mit diesem Zitat während des „Fortune Most Powerful Women Summit“1 betont Indra Nooyi2, CEO von PepsiCo, die Dringlichkeit, die...
