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In just a few clicks, our Customer Insight Navigator answers your questions in the form of coherent reports

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What is the DataLab Customer Insight Navigator?

The DataLab Customer Insight Navigator is a web-based platform that visualizes your customer transaction data in the form of dynamic and easily understandable reports. Use the platform to spread customer insights to every part of your organization and allow it to answer business queries in just a few clicks with the aid of clear reports. Optimize all business areas and monetize your valuable customer data for manufacturers with targeted customer group access.

Visualize complex data structures easily

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What functionalities does the DataLab Insight Navigator offer?

The DataLab Customer Navigator can be easily implemented into your IT infrastructure and offers you a fully comprehensive view of your customers in 7 modules. We customize the platform according to your needs. Choose pre-defined reports from our wide-ranging catalogue or let us design your reports to meet your individual needs. Get the most out of your customer data by utilizing our extensive analytical expertise in this area.

Monetize your knowledge about your customers

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Use the DataLab Customer Insight Navigator to:

  • optimize products/ ranges
  • improve promotional planning
  • optimize sales channels
  • gain insight at product, brand, category and manufacturer level
  • receive support in pricing decisions

“The Datalab Customer Insight Navigator – or Navigator for short – is a business intelligence and analysis tool. It makes it easier for retailers to understand their data better and to use it profitably in supplier reporting. The controls are extremely user friendly and allow the identification of trends and the visualization of contexts. The Navigator can be connected to existing architectures regardless of platform. During the implementation phase, DataLab´s team of experts transform and analyze the data to provide actionable insights. The visually appealing reports can also rely on effective IT support and consultation.”

Tamara Stančić

Contact partner for DataLab Customer Insight Navigator, DataLab. GmbH

What are your revenue drivers?

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Revenue driver tree

Understand where your revenue comes from. Is it driven by new customers or are your existing customers becoming more valuable? See for yourself what customer groups are buying a particular item more intensely.

What categories are bought together with a certain product?

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Ranking of bundled purchases

See what categories are often bought with another article to discover cross-selling potential or to optimize product range placement.

How many loyal customers does my product have?

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Switching report

In this report, you will discover how many customers switch to a selected product, remain loyal to it or are likely to buy a different brand later.

What are your revenue drivers?

___________

Revenue driver tree

Understand where your revenue comes from. Is it driven by new customers or are your existing customers becoming more valuable? See for yourself what customer groups are buying a particular item more intensely.

What categories are bought together with a certain product?

_____________

Ranking of bundled purchases

See what categories are often bought with another article to discover cross-selling potential or to optimize product range placement.

How many loyal customers does my product have?

____________

Switching report

In this report, you will discover how many customers switch to a selected product, remain loyal to it or are likely to buy a different brand later.