Our Management Team

Maximilian Graf Stolberg

Founder and CEO

  • Over 15 years of experience as a divisional director and project leader for renowned customer loyalty programs
  • Development and operation of customer loyalty systems and new business models (PAYBACK, DeutschlandCard, REWE Vorteilskarte and Simyo amongst others)
  • Leadership of successful, international CRM projects
  • Experience in the areas of new media, telecommunications, fuel operators and retail
  • Systemic coach and SCRUM Master


Cecilia Floridi

Managing Director

  • Over 15 years of experience as a divisional and managing director in the retail, energy and financial services sectors
  • Profit & loss responsibility in areas such as marketing, category management, purchasing and sales
  • Expertise in customer management / loyalty and cross-channel customer acquisition
  • Leadership and successful implementation of brand repositionings, transnational product range design and optimization plus the design and development of new business areas

Oliver Kühn

Director CRM


  • 11 years of experience as an overall project and sub-project manager in areas of CRM, customer and data strategy, loyalty and new business
  • Successful introduction and further development of CRM software tools and loyalty solutions at well-known companies (including evaluation process)
  • Control of conception, integration and operational projects within the framework of stand-alone and multi-partner programs such as PAYBACK
  • Modeling and implementation of complex requirement, prioritization and delivery processes using agile methods and procedures
  • Over 12 years of corporate and consulting experience in retail, food pet supplies and media industries

Jan Hendrik Seidel

Director Analytics & IT


  • Over 15 years of experience as a project leader for applied data analysis
  • Expert in the areas of statistical modelling, data mining and machine learning
  • Extensive knowledge of big data´s most prominent technologies
  • Successful implementation of analytical CRM projects in areas such as lead scoring, recommendation systems or customer segmentation
  • Experience in the areas of ecommerce, food retailing, telecommunications and healthcare

Silke Peters

Head of Loyalty


  • Over 15 years of CRM experience
  • Loyalty expert in B2C environment
  • Successful introduction and further development of stand-alone and multi-partner programs
  • Overall and sub-project management in the service and trade sectors
  • Conception and implementation of workshops
  • Certified Project Manager

Anja Schneider

Head of HR


  • Educational studies and personnel officer (IHK)
  • Several years of experience in recruiting and personnel marketing in strategy and management consulting
  • Experience in personnel development, specialist and managerial development
  • Conception, planning and implementation of personnel development programs
  • Control and further development of the DataLab internal training