Our Management Team

Maximilian Graf Stolberg

Founder and CEO

  • Over 15 years of experience as a divisional director and project leader for renowned customer loyalty programs
  • Development and operation of customer loyalty systems and new business models (PAYBACK, DeutschlandCard, REWE Vorteilskarte and Simyo amongst others)
  • Leadership of successful, international CRM projects
  • Experience in the areas of new media, telecommunications, fuel operators and retail
  • Systemic coach and SCRUM Master


Cecilia Floridi

Managing Director

  • Over 15 years of experience as a divisional and managing director in the retail, energy and financial services sectors
  • Profit & loss responsibility in areas such as marketing, category management, purchasing and sales
  • Expertise in customer management / loyalty and cross-channel customer acquisition
  • Leadership and successful implementation of brand repositionings, transnational product range design and optimization plus the design and development of new business areas

Silke Peters

Head of Loyalty


  • Over 15 years of CRM experience
  • Loyalty expert in B2C environment
  • Successful introduction and further development of stand-alone and multi-partner programs
  • Overall and sub-project management in the service and trade sectors
  • Conception and implementation of workshops
  • Certified Project Manager

Anja Schneider

Head of HR


  • Educational studies and personnel officer (IHK)
  • Several years of experience in recruiting and personnel marketing in strategy and management consulting
  • Experience in personnel development, specialist and managerial development
  • Conception, planning and implementation of personnel development programs
  • Control and further development of the DataLab internal training

Marius Demary

Head of Data Strategy & Analytics

  • Expert in data-driven corporate management across various industries
  • Creation and implementation of data strategies
  • Development and implementation of complex customer analytics
  • Responsible for DataLab Analytics products
  • Leadership and development of analytics teams
  • Making complex analyses understandable and identifying tailored methods and models
  • M.Sc. Big Data & Business Analytics