Our Management Team

Maximilian Graf Stolberg

Founder and CEO

  • Over 15 years of experience as a divisional director and project leader for renowned customer loyalty programs
  • Development and operation of customer loyalty systems and new business models (PAYBACK, DeutschlandCard, REWE Vorteilskarte and Simyo amongst others)
  • Leadership of successful, international CRM projects
  • Experience in the areas of new media, telecommunications, fuel operators and retail
  • Systemic coach and SCRUM Master


Cecilia Floridi

Managing Director

  • Over 15 years of experience as a divisional and managing director in the retail, energy and financial services sectors
  • Profit & loss responsibility in areas such as marketing, category management, purchasing and sales
  • Expertise in customer management / loyalty and cross-channel customer acquisition
  • Leadership and successful implementation of brand repositionings, transnational product range design and optimization plus the design and development of new business areas

Oliver Kühn

Director CRM


  • Over 6 years of experience as a project and subproject leader in the areas of CRM, loyalty, customer strategy and sales
  • Management of connection and operational projects relating to customer loyalty programs such as PAYBACK
  • Successful implementation and development of loyalty programs for renowned companies
  • Specialist requirements management for complex, integrated customer loyalty projects
  • 12 years of experience in the areas of retail, grocery, media and pet supplies

Doreen Radis

Head of Customer Experience


  • 10 years of project leadership expertise with the direct management of up to 10 employees with a budget responsibility of 3 million euros
  • Management and rollout of a concept for 620 points of sale and in 4 customer service units with 230 trained agents
  • 8 years of experience in indirect sales, sales and marketing (retail, large scale consumer retailing, internet marketing, call centers)
  • National responsibility for a marketing channel´s processes and campaigns with 440 sales partners
  • Over 20 years of experience in the areas of retail, CRM, telecommunications, advertising, the music industry, large scale retailers and internet marketing

Steffen Schillings

Head of New Business


  • Over 10 years of experience in the areas of finance, retail and consulting
  • Leads DataLab´s new business team
  • Management and successful implementation of international projects
  • Finds the right solution for every challenge
  • Expert in the areas of accounting and finance for the implementation of customer loyalty

Jan Hendrik Seidel

Head of Analytics


  • Over 15 years of experience as a project leader for applied data analysis
  • Expert in the areas of statistical modelling, data mining and machine learning
  • Extensive knowledge of big data´s most prominent technologies
  • Successful implementation of analytical CRM projects in areas such as lead scoring, recommendation systems or customer segmentation
  • Experience in the areas of ecommerce, food retailing, telecommunications and healthcare