Let us increase the value of your customers!


What we do

At DataLab, we specialize in ensuring successful relationships between companies and their customers.

Our first step is to ensure loyalty and campaign management solutions that create a sustained increase in Customer Equity – the overall value of all your customer relationships. Our innovative approach to data analysis allows you to understand your customers better and to address them in a more targeted way. We consider the true value of your customer data within a capital activation framework and create recommendations to optimize your company´s core processes.

„Customer Equity is the total value of all current and future customer relationships. The aim is to steadily increase a company´s value in a sustainable way.”

Maximilian Graf Stolberg

Founder and CEO, DataLab. GmbH

What is Customer Equity?

A single source for advice and successful project results!


How we work

As an end-to-end loyalty and direct marketing service provider, we provide a convincing range of strategic, conceptual and professional consulting services. These range from utilising our operational implementation expertise to creating a full service “single source solution”.

We use a broad range of analyses to show companies the potential that lies within their customers, their expectations and how best to serve their individual needs. The basis for our innovative loyalty solutions lies in a combination of analysis and implementation. We focus our entire business around the concept of Customer Centricity. Our goal is to strengthen long-term customer relationships to ensure a loyal and profitable customer base.

DataLab – effective collaboration starts here!


Who we are

DataLab is one of Northern Europe´s leading Customer Equity specialists. Our main focus is on developing the customer value of our clients to maximize the financial value from customer loyalty – always with the goal of a measurable increase in your company value.

Our clients include renowned, international companies. In addition to supporting large clients, we also work with SMEs to place the needs of their customers at the heart of their business strategy. Our extensive team of experts is always working towards this goal.


The growing The Relevance Group supports the marketing and sales of companies in various industries with a comprehensive, data-driven offering.

Currently, The Relevance Group is comprised of five companies: Datalogue GmbH, DataLab GmbH, Converto AG, Markteffect, and DirectResearch. But the journey doesn’t end there. We are aiming for strategic acquisitions in Europe. The Switzerland-based Ufenau Capital Partners act as a competent partner for the successful group development.


Good reasons for a successful cooperation!


What makes us different

Our USPs make us a strong partner to fulfil your needs:


We are your independent and specialized partner in the design and implementation of loyalty solutions.

Proximity to clients

We adapt ourselves to our clients’ needs and are available on site for consultation and implementation.


We retain an overview of the entire process: from consultancy to implementation, we remain at our clients´ side as professional partners.


DataLab brings together a network of experts with a variety of sectoral, consulting and project management experience.


Our flexible, modular approach allows us to react quickly to changing market conditions and to respond according to our clients´ needs.


By combining analytical and executional approaches, we can answer all queries to include an operational dimension.

DataLab in a nutshell!


Our success in numbers

renowned clients


experienced employees

completed projects

years of experience

DataLab. GmbH, Berliner Allee 47, 40212 Düsseldorf, Germany


Where to find us


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Contact Us

By email

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By telephone

Call us on:
+49 211 417 419 670

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