We aim to increase the value of your customers!
What we do
At DataLab, we specialize in ensuring successful relationships between companies and their customers.
Our first step is to ensure loyalty and campaign management solutions that create a sustained increase in Customer Equity – the overall value of all your customer relationships. Our innovative approach to data analysis allows you to understand your customers better and to address them in a more targeted way. We consider the true value of your customer data within a Capital Activation framework and create recommendations to optimize your company´s core processes.
„Customer Equity is the total value of all current and future individually developed customer relationships. The aim is to steadily increase a company´s value in a sustainable way.”Maximilian Graf Stolberg
A single source for advice and project realization!
How we work
As an end-to-end loyalty and direct marketing service provider, we provide a convincing range of strategic, conceptual and professional consulting services. These range from utilising our operational implementation expertise to creating a full service “single source solution”.
We use a broad range of analyses to show companies the potential that lies within their customers, their expectations and how best to serve their individual needs. The basis for our innovative loyalty solutions lies in a combination of analysis and implementation. We focus our entire business around the concept of Customer Centricity. Our goal is to strengthen long-term customer relationships to ensure a loyal and profitable customer base.
DataLab – Effective collaboration starts here!
Who we are
DataLab is one of the German-speaking area´s leading Customer Equity specialists. Our focus lies on maximizing the financial value of customer retention measures by developing our clients´ customer values. Our goal is always to create a measurable increase in your company´s value.
Our clients include renowned, internationally based organisations. In addition to assisting large companies, we also work with SMEs to place the needs of their customers at the heart of their business strategy. We have more than 50 employees who are working towards this goal.
Good reasons for successful cooperation!
What makes us different
Our USPS make us a strong partner to fulfil your needs:
DataLab in a nutshell!
How we express ourselves in numbers
years of experience
DataLab. GmbH, Ernst-Gnoß-Str. 24, 40219 Düsseldorf, Germany
Where to find us
We are here for you!
How you can get in contact with us
Visit and follow us on our social media platforms!
How you can keep in contact with us
Test your loyalty program now!