Get the most from your customer communication.

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What is the DataLab Campaign Service?

Are Customer Experience and Customer Journeys real drivers for growth for you or just buzzwords? At DataLab, our DataLab Campaign Service allows you to achieve your strategic CRM goals.

With its targeted, efficient customer communication, our marketing automation tool is the antedote to traditional mass marketing approaches. It allows you to centralize diverse data sources, with an overview to help you to make sense of your customers´ behaviour. We provide transparent advice on designing individual and effective multi-channel campaigns using marketing measures across all available channels.

A single source for your campaign management needs

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What does the DataLab Campaign Service offer?

We regard our DataLab Campaign Service as a customised, full-service campaign solution. You will receive a marketing automation tool (on-site) and marketing services based on our extensive experience in creating and implementing campaign management. More specifically, this means we will support you throughout the planning, conception, execution and analysis phases.

We let you decide what areas you need help with!

Overview of services:

  • Multi-channel campaigns and campaign management
  • Strategy and consultancy
  • Data analysis
  • Conception and creation

An state-of-the-art marketing automation tool designed to adapt to your planning and capacity building requirements

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Who should use the DataLab Campaign Service?

  • B2B and B2C companies who take a strategic approach to reaching their company goals and increasing their ROI
  • Marketers who are struggling with resource constraints, steadily increasing customer expectations, and who need a fast “time-to-market” process.
  • Marketers who want to react flexibly and at quickly to their customer requirements, without losing control of resources and costs.

 

“The DataLab Campaign Service is the innovative full-service campaigning solution for all companies that want to automate recurring campaign tasks and capitalize on future marketing trends. Not only does it support the development and operation of campaign management, it also allows a sustainable omnichannel approach. Unlike other providers, our product provides closed-loop marketing with consulting, implementation and analysis from a single source.”
Yana Schneider

Your contact for the DataLab Campaign Service, DataLab. GmbH

Visualize and control your marketing and communication processes

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The Campaign Service offers…

  • Omni-channel marketing to ensure a real competitive advantage.
  • Visualizations based on flow charts and automated control of cross-channel campaigns.
Reduce your analytical complexity with a powerful Big-Data engine

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Campaign Service helps you to…

  • Collate data from multiple data sources to define target groups and segmentations.
  • Implement customer segmentations, analyses and prognoses for personalized communication in conjunction with analytical applications.

Personalize your communication based on the recipients

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The Campaign Service…

  • Offers a customer-specific approach that personalizes every communication element depending on the recipient.
  • Controls personalization via data values, rules or sampling using control groups.

 

 

 

 

Visualize and control your marketing and communication processes

___________

The Campaign Service offers…

  • Omni-channel marketing that allows your company to stay competitive.
  • Visualizations based on flow charts and automated control of cross-channel campaigns.
Reduce your analytical complexity with a powerful Big-Data engine

___________

Campaign Service helps you to…

  • Collate data from multiple data sources to define target groups and segmentations.
  • Implement customer segmentations, analyses and prognoses for personalized communication in conjunction with analytical applications.
Personalize your communication based on the recipients

___________

Campaign Service…

  • Offers a customer-specific approach that personalizes every communication element depending on the recipient.
  • Controls personalization via data values, rules or sampling using control groups.