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Get the most from your customer communication

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What is DataLab Campaign Service?

Do envision customer experience and customer journeys as drivers for growth rather than buzzwords? At DataLab, our DataLab Campaign Service allows you to reach your strategic CRM goals. Our marketing automation tool, with its targeted, efficient customer communication, is the opposite of ´the watering can principle` of mass marketing. It allows you to centralize diverse data sources, to create an overview of your customer behaviour and to understand it. We provide transparent advice on how to design individual and effective multi-channel campaigns for you using marketing measures across all available channels (e-mails, mobile, social).

A single source for your campaign management needs

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What functions does the DataLab Campaign Service offer?

We regard our DataLab Campaign Service as a customised, full-service campaign solution. You will receive a marketing automation tool (on-site) and marketing services based on our extensive experience in creating and implementing campaign management. More specifically, this means we will support you throughout the planning, conception, execution and analysis phases.

We let you decide what areas you need help with!

Overview of services:

  • Multi-channel campaigns and campaign management
  • Strategy and consultancy
  • Data analysis
  • Conception and creation

Profit from innovative and highly flexible marketing automation tools to aid your planning and capacity planning

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For whom is the DataLab Campaign Service suitable?

  • The DataLab Campaign Service is suitable for both B2B and B2C companies who are pursuing a strategic approach to reaching their company goals and increasing their ROI.
  • The DataLab Campaign Service is suitable for marketers who are struggling with resource constraints, steadily increasing customer expectations, and who need a fast “time-to-market” process.
  • The DataLab Campaign Service is designed for marketers who want to react flexibly, independently and quickly to their customer requirements without losing control of resources and costs.

 

“The DataLab Campaign Service is the innovative full-service campaigning solution for all companies that want to automate recurring campaign tasks and capitalize on future marketing trends. Not only does it support the development and operation of campaign management, it also allows a sustainable omnichannel approach. Unlike other providers, our product provides closed-loop marketing with consulting, implementation and analysis from a single source.”

Yana Schneider

Contact partner for DataLab Campaign Service, DataLab. GmbH

Visualize and control your marketing and communication processes

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The Campaign Service offers…

  • Omni-channel marketing that allows your company to stay competitive.
  • Visualizations based on flow charts and automated control of cross-channel campaigns.

Reduce your analytical complexity with a powerful Big-Data engine

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Campaign Service helps you to…

  • Collate data from multiple data sources to define target groups and segmentations.
  • Implement customer segmentations, analyses and prognoses for personalized communication in conjunction with analytical applications.

Personalize your communication based on the recipients

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Campaign Service…

  • Offers a customer-specific approach that personalizes every communication element depending on the recipient.
  • Controls personalization via data values, rules or sampling using control groups.

 

 

 

 

Visualize and control your marketing and communication processes

___________

The Campaign Service offers…

  • Omni-channel marketing that allows your company to stay competitive.
  • Visualizations based on flow charts and automated control of cross-channel campaigns.

Reduce your analytical complexity with a powerful Big-Data engine

___________

Campaign Service helps you to…

  • Collate data from multiple data sources to define target groups and segmentations.
  • Implement customer segmentations, analyses and prognoses for personalized communication in conjunction with analytical applications.

Personalize your communication based on the recipients

___________

Campaign Service…

  • Offers a customer-specific approach that personalizes every communication element depending on the recipient.
  • Controls personalization via data values, rules or sampling using control groups.