Your new customer loyalty program needs a comprehensive and targeted approach from the end customer´s perspective!


What is the DataLab Loyalty Program Configurator?

The DataLab Loyalty Program Configurator is our instrument for creating loyalty solutions. The focus here is on the central success factors for customer loyalty programs: we collaborate with you to create a customized program specifically designed to meet both your company´s needs and those of its customers.

The first step towards creating the perfect program must be defining its strategic direction


What functions does the DataLab Loyalty Program Configurator offer?

We use the DataLab Loyalty Program Configurator to create pre-implementation measures, including a collaborative workshop focused on quickly defining the new loyalty program´s features. The foundation for this is based on a 120-point decision matrix, enriched with best practice examples from our extensive experience in creating loyalty programs. We make every decision based on the implications, dependencies, advantages and disadvantages relevant for our client. DataLab supports you in the decision making process, while documenting it at the same time.

Use the DataLab Loyalty Program Configurator:

  • to create individual program elements or a complete customer loyalty program.
  • to define and reward your most valuable customers.
  • to advance the use of customer data in your company.

All beginnings are difficult – let’s take the first step together


The DataLab Loyalty Program Configurator is suitable for you if….

  • you don’t yet run a loyalty program.
  • you want to know if a customer loyalty program is the right tool for your business.
  • you are just starting to design your program´s features.
  • you would like to optimize your loyalty program.

„Wenn Sie noch am Anfang Ihres Loyalty-Programms stehen, liefert der DataLab Loyalty Programm Configurator die perfekte Blaupause für den Start. Gemeinsam entwickeln wir ein einmaliges Loyalty-Programm-Konzept, das individuell auf Ihr Unternehmen, aber auch auf Ihre Kunden zugeschnitten ist. Im Rahmen einer Workshop-Reihe erarbeiten wir über 120 elementare Programmfragen, ergänzt um unternehmensspezifische Besonderheiten. Die Antworten bilden die Basis für ein vollumfängliches Lastenheft und somit für eine zeitnahe Implementierung Ihres einzigartigen Loyalty-Programms.“

Marcel Schmidt

Manager New Business, DataLab. GmbH