von DataLab_Blog | 13. März, 2018 | Blogbeiträge |
CPG companies face a severe change in customer behavior. The advancement of voice assistants and chatbots changes the way customers are finding and buying products. When placing an order at a retailer, via voice assistant or chatbot, the range of products shown to...
von Cecilia Floridi | 13. Februar, 2018 | Expertenwissen |
Most FMCG companies are not lacking in data from a variety of sources. What they do lack is the ability to create actionable insights from this data to create real economic value. Supermarket retailers are increasingly accessing sophisticated methods to analyze their...
