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How brand manufacturers can win with their own digitalisation strategies based on customer data

by Cecilia Floridi | 26. July, 2018 | Blogbeiträge | 0 comments

A recent Lebensmittelzeitung article has highlighted the trend for consumer brands to sell their products via their own digital platforms. The results from a Institut für Handelsforschung (IFH) study mentioned in the article, state however that these brands remain...

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