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Carrefour and Google: a match made in heaven?

by Cecilia Floridi | 18. June, 2018 | Blogbeiträge | 0 comments

Here at DataLab, we have been monitoring the increasingly frenetic pace of change in the French supermarket sector over the last 12 months. After some wild speculation about Amazon´s plans to buy the supermarket chain Carrefour, this week saw an announcement from the...

Wie innovative FMCG Marken ihre Daten-Strategien anpassen, um mit den steigenden Kundenerwartungen mitzuhalten

by Cecilia Floridi | 23. January, 2018 | Expertenwissen | 0 comments

  “Entweder ist es die aufregendste Zeit CEO eines Getränke- und Lebensmittelherstellers zu sein – oder die beängstigendste.“ Mit diesem Zitat während des „Fortune Most Powerful Women Summit“1 betont Indra Nooyi2, CEO von PepsiCo, die Dringlichkeit, die...

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