German Version

The Relevance Group: Spearheading Data-Driven Solutions in Europe

Hamburg, 27.09.2023 – Emerging from the union of Datalogue GmbH, DataLab. GmbH, and Converto AG, The Relevance Group has positioned itself at the forefront of Europe’s data monetization landscape.

With backing from Switzerland’s Ufenau Capital Partners, The Relevance Group, with offices across Amsterdam, Hamburg, Düsseldorf, and Zurich, embarks on a mission to revolutionize analytics, data operations, marketing automation, and customer loyalty. Under the leadership of CEO Andreas Hannemann, the group plans to further its expansion by onboarding additional partner companies.

„Our goal is simple: to help businesses communicate effectively with their customers and target audiences. It’s not just about more communication; it’s about meaningful, impactful communication,“ notes Hannemann.

Company Highlights:

  • Datalogue GmbH: The nucleus of the group, it specializes in AI-powered data analytics, consulting, and data-driven solutions.
  • DataLab. GmbH: A Düsseldorf-based entity focusing on loyalty programs, direct marketing, and customer data analysis, predominantly in retail.
  • Converto AG: Switzerland’s leading provider of digital marketing technologies with a sharp focus on data privacy and brand integrity.


Each member company retains its autonomy and leadership but benefits from the synergy of being part of The Relevance Group. This collaborative framework streamlines transnational project executions and simplifies decision-making in B2C, D2C, and B2B offerings.

Looking ahead, The Relevance Group aims to further bolster its stature in the European market by integrating specialized companies into its fold and offering comprehensive, data-driven solutions across diverse industries.

Download the press release here